Behind the Scenes

Here at Joanie Clothing, we want to be as transparent as possible about the efforts we're making to become a more responsible slow fashion brand - read on to learn more about what we're doing at the moment to become more sustainable!

Welcome to our staff picks series! Next up is Louise, our Creative Marketing Executive. Read on to find out a little more about Louise and the Joanie pieces she’s loving right now!

In celebration of one of our most exciting collaborations yet, we’re doing a deep dive into the history of Horrockses Fashions! Read on to find out more about the coveted vintage brand and why they were favoured by A-list celebrities of the ‘50s and ‘60s...

Welcome back to our staff picks series! Next up is Sarah, our Ecommerce & Marketing Manager. Read on to find out a little more about Sarah and her favourite Joanie pieces.

Spring has officially sprung! In keeping with the theme of new beginnings, we thought it would be a great idea to update you Joanie Gals with where we’re at on our sustainability journey - what we’ve done so far and what we have planned for the future.

We’re super excited to announce our latest fundraising collaboration with social enterprise Hey Girls, an organisation aiming to eradicate period poverty in the UK. Hey Girls produce award-winning environmentally-friendly period products, and their ‘buy one, donate one’ business model allows them to funnel all profits back into the fight to end period poverty. 

Welcome to our staff picks series! Kicking us off is Katie, our Head of Ecommerce & Marketing. Read on to find out a little more about Katie and the Joanie pieces she’s loving right now!

New year, new tree! We’re pleased to be continuing our work with Ecologi and are pledging to plant a tree for every order placed in January! Through our partnership with Ecologi, each order you place means a new tree will be planted responsibly across Ecologi’s planting sites.

We’re into the crisp autumn months and so are back with the next quarterly update on our sustainability journey, penned by our specialist Sourcing & Sustainability Consultant, Julia Redman. Read on to hear about our latest news and developments.

It’s showtime! To celebrate the launch of our Carrie Hope Fletcher X Joanie collection, our Brand Director Lucy sat down for a virtual cup of tea with Carrie to give an insight into her inspirations, passions and favourite pieces that form this collaboration.